October 25, 2003

Starbucks: where cider isn't really cider

I have an amusing Starbucks story for you all. Today, my daughter and I went to Starbucks after our little bowling contest. (Yes, I am training her early.) On a chilly Saturday afternoon, Starbucks was very busy and the baristas looked a little strung out. Not only that, but my daughter and I knew the brand spankin' new barista behind the counter as she was a counselor at my daughter's summer camp.

Since we had to wait in line, I had time to ponder what I wanted. I was deciding between an expresso drink and their Hot Cider offering when I spied juice bottles where the baristas were. I was a little suspicious and in the end went for a macchiato as I was at Starbucks and I wanted caffiene.

After our order was taken and I did put change into the tip box, I send my daughter to grab an empty table and I go to wait by the pickup counter. The girl who was ahead of me in the ordering line was waiting for her Hot Cider drink and soon enough, it was served up. She picks it up and goes to sit down. No sooner than a minute later, she returns to the pick up line and says to the barista "I think I got the wrong drink, this is just hot apple juice." One of the baristas tells her that is her drink and yes, it was really made with apple juice. In addition, the barista apologizes and offers to get the girl another drink without charge. The girl is consoled. At this point, I glance over at the girl and start commiserating with her as I too was considering ordering the Hot Cider.

Now, a note to Starbucks corporate, what are you guys thinking? Hot apple juice? Isn't the name Cider a bit misleading?


Update 10/29: I have a comment in another thread from a Starbucks barista who reads my blog with an explanation of what Starbucks is selling...

What Starbucks is serving under the name "steamed cider" is TreeTop Three Apple Blend, steamed to about 140 degrees F. (This is different from just heating it in a microwave, though how different I couldn't say, since the bubbles that give steamed milk its foam disappate really quickly with cider/AJ) At least it's not corn syrup qith artifical flavorings and 5% juice. A "caramel apple cider" has cinnamon flavoring syrup, whipped cream, and caramel sauce to crank the Sweetness Overload to 11.

Then again, I'm the one freak who orders a steamed 'cider' with hazelnut syrup.

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Hello Instapundit visitors! Due to one guy from a university account (I have your IP addresses and I know you are posting from a public university), I'm closing comments. It's been great hearing from you all.

Posted by joy at October 25, 2003 05:47 PM | TrackBack
Comments

Thats crazy. I can't believe they are doing that. Thanks for the warning, I sure hope they get a lot of complaints and change it.

Posted by: Colin at October 25, 2003 08:16 PM

I've been thinking of trying the hot apple cider at Barnes and Noble's but I've suspected that they are doing the same thing.

Posted by: Shawn at October 25, 2003 08:18 PM

Hot apple juice, burnt coffee, and small hot chocolate for five dollars.

Why does anyone even go to Starbucks?

Posted by: Greg at October 28, 2003 12:51 PM

Okay, I give up. What IS the difference between cider and hot apple juice?

Posted by: Michael at October 28, 2003 12:51 PM

Evil Glenn is referring to this post? What does this story say? Waste of time, I say.

Posted by: Mike at October 28, 2003 12:57 PM

Cider is dark and usually cloudy and delicious. Done right, it tastes like the essence of 100 apples in one cup.

Apple juice, on the other hand, is sugar water with a vague hint suggesting something resembling apples.

Posted by: some guy at October 28, 2003 12:58 PM

Starbucks has been serving "hot apple juice" as "cider for at least two or three years now. I happen to like hot apple juice, so it didn't bother me. It does sort of bother me that they use a brand I can buy at the supermarket (I forget the name -- I just recognized the jug).

Posted by: Dan at October 28, 2003 01:00 PM

In the US, we call unstrained apple juice "cider". That's incorrect. Cider is a fermented sparkling beverage made from fruit. Real cider is available in most bars in the Bay Area.

Posted by: Anthony at October 28, 2003 01:02 PM

Michael: Cider is an alcoholic drink made from apples and served in English pubs and drunk in pints (like beer). It's quite nice but drinking 8 pints is a very very bad idea.

Posted by: David at October 28, 2003 01:04 PM

it actually (from what i remember) is a regional thing...

depending on your location, they may serve hot apple juice, or they may serve cider...

traveling through North America last few years, i noticed the differences in place to place...

the hot cider is better

Posted by: hey at October 28, 2003 01:05 PM

Here’s the latest in MBA jewels;
(Do those Coffee folks take us for fools?)
    Rhyme ’s the form to redact this
    Reveal of sharp practice;
They’re selling fake cider—House rules!

Posted by: Stephen at October 28, 2003 01:14 PM

Technically, fresh, unfermented cider and apple juice are the same thing - the juice of pressed apples. However, in actual practice, apple cider as we think of it is a fresh unfiltered product and apple juice is usually filtered, made into concentrate, reconstituted, heat sterilized and canned or bottled. It's like the difference between a glass of fresh squeezed orange juice and a glass of orange juice made from frozen concentrate or from a can. Technically they are both juice but one is a far cry from the other (and usually fresh cider commands a higher price).

Posted by: Apfel at October 28, 2003 01:32 PM

Cider is a fermented sparkling beverage made from fruit.

That's hard cider. Every dictionary I have makes a distinction between cider and hard cider.

That off my chest, I'm still looking for something reasonably consistent that distinguishes cider from apple juice.

Posted by: David Perron at October 28, 2003 01:34 PM

If only I'd waited a couple of more minutes. Thanks for pointing out how apple juice and cider are...Apfel und Apfelsine.

Posted by: David Perron at October 28, 2003 01:36 PM

Hard cider is fermented, albeit not long enough to have more than trace amounts of alcohol.

Notice the difference between "fresh cider" and "natural" apple juice, the latter of which is merely unstrained applejuice.

The color is quite different, and the taste and smell are different as well.

Posted by: Loweeel at October 28, 2003 01:44 PM

Sorry, that should read FRESH cider is fermented...

Hard cider, by definition, is obviously fermented.

Also, true hard cider is not to be confused with the apple-flavored malt beverages that have become more common over the last few years.

Posted by: Loweeel at October 28, 2003 01:46 PM

Hm. Where I come from (Southern Africa), cider is made from fermented apple juice, and has a higher alcohol content than beer. What Americans call "cider", we call "apple juice". What Americans call "hard cider" we call "cider" (assuming it has enough alcohol in it :-) ). This observation holds across several countries, including the UK. I am fairly sure it holds in New Zealand and Australia too.

I think it's just another example of the American drift away from the Queen's English (which is not necessarily a bad thing - I think it's natural for a language).

Posted by: Ray at October 28, 2003 02:09 PM

yup there are many ciders. It can be still and cloudy or bright and fizzy. The fizzy stuff can be sweet or dry. all of them are fermented, and generally between 4 and 8% alcohol.

the heavy cloudy ones are the most alcoholic and often known as scrumpy ... and it is a VERY bad idea to drink 8 pints :-)

Posted by: gazzadelsud at October 28, 2003 02:28 PM

Unfortunately, there is NO standard for what constitutes cider vs. juice. In part, it's a regional/seasonal thing (midwest tends to call it cider all the time, everyone starts to use the term cider in the fall), but the sticklers for such things say that "cider" is the juice pressed from early-season (and hence tarter) apples, while "juice" is pressed from late-season or sweeter varieties. That jibes with my own impressions - I like tart "cider" and despise sweet "juice".

The Straight Dope answered the question years back, to a similar conclusion.

Posted by: BrianE at October 28, 2003 02:47 PM

Wrong again you Canadians :)

Cider is unstrained apple juice WITH cinnomin(worst spelling of that word ever?)and other spices that you would desire. I personally make it with the unstrained juice, real cinno-sticks, orange slices, and a mystery spice...

Posted by: Greg at October 28, 2003 03:10 PM

Bloody cinnamon, orange slices etc. I hope that's not proper cider you're spoiling.

Lokk here for thr skinny
http://www.history-of-cider.com/

Posted by: Rich at October 28, 2003 04:27 PM

We Americans have come to think of hot cider as a hot, non-alcoholic apple drink with cinnamon and other spices (such as nutmeg). The apple juice is supposed to be 100%, unstrained apple juice, not apple flavored water with lots of sugar in it like you buy at the store.

If I got a bottle of apple juice heated in the microwave, I wouldn't consider it cider and I think I'd be pretty pissed at being charged an arm and a leg for it.

That said, Starbucks tea sucks, too. They make it in the same containers as the coffee, so it always taste like old, burnt coffee.

Only thing worth a damn there is the mocha malt, and that's more like a milkshake than a coffee drink.

Posted by: Anne Haight at October 28, 2003 04:30 PM

Yeah, it's a regional/seasonal thing. Here in Maryland the default "cider" is sweet, cold, unfiltered, non-alcoholic apple juice. It's usually sold in refrigerated plastic jugs. Sparkling cider is cider with some carbonation added. Hot cider is real cider heated up, and mulled cider is hot cider steeped with spices and other ingredients.

Hard cider is a fermeted, alcholic, and carbonated beverage served cold like (American) beer. Not to be confused with applejack, which is further distilled from hard cider.

Apple cider peaks in popularity in the cold months. There are some clueless places that try to sell clear apple juice as cider during other times of the year when there's less demand, but they don't count because they're all going to burn in hell.

Posted by: Bryan C at October 28, 2003 05:03 PM